A Free Caption Toolkit for Small Business Owners

30 Scroll Stopping Hooks That Grab Attention on Instagram

Unlock my copywriting hack for getting comments, likes and new followers with your content!

What These Hooks Can Do For You...

  • Spark real conversations: start posts that get genuine comments and connection, not just likes

  • Boost engagement and reach: capture attention in the first line so more people actually read (and remember) what you share

  • Attract new leads and opportunities: write captions that make your ideal clients stop scrolling...and start enquiring

  • Save time and creative energy: no more blank screen panic or endless scrolling for ideas, just plug, post and go!

These hooks are simple to use but seriously powerful, and they’ll make every post you write work harder for you!

Hey, I’m Abbie

I’m a Social Media Manager and copywriter who’s written hundreds of captions, hooks and content strategies that stop the scroll and get people talking!

Over the years I’ve helped small business owners transform 'just another post' into engaging, personality packed content that builds connection and gets results.

I know what makes someone pause mid-scroll...and what makes them swipe straight past.

That’s exactly why I created 30 Hooks That Stop The Scroll!


It’s a free toolkit filled with the same type of hooks I use every day to help clients grab attention, boost engagement and sound confident online.

Because when you start your posts with the right words, everything else just flows!

Your ideas land, your personality shines and your audience finally listens.

Abbie made showing up online feel effortless!

Before working with Abbie, I was completely overwhelmed trying to stay consistent on social media while running my business. I never knew what to post, and creating content used to take me hours every week.

The Content Kickstart changed everything! Abbie captured my brand voice perfectly and delivered captions, video ideas and templates that I could use straight away. I now have content ready to go, and I actually look forward to posting again! If you’re a busy business owner who wants to be visible without the stress, I can’t recommend Abbie enough.

— Sarah Pews